Mark R. Davis
Mark R. Davis
Hypno-CBT® is a category-of-one model for human change — integrating CBT, clinical hypnosis, mindfulness, imagery, self-efficacy and values-based action into a structured, evidence-based approach to psychological change.
Not traditional hypnotherapy. Not CBT with hypnosis added. Something new.
You have the knowledge. Hypno-CBT® gives you the practical route: from knowing about psychology to helping people change.
Explore the Diploma →An evidence-based model that goes further. Integrating CBT, hypnosis, imagery, self-efficacy and values-based action into applied clinical work.
Professional training →A category-defining platform: established training, protected IP, a growing practitioner network and a future digital ecosystem.
The opportunity →Before a person can live differently, they must in some way be able to imagine differently. A different response. A different future. A different relationship to fear, sensation, memory, identity and possibility.
Knowledge is not enough. Knowledge can tell someone they are safe. Imagination lets them begin to experience safety.
Hypnosis — properly understood — is the strategic use of imagination for human change. It is not trance. It is not mystification. It is one of the most direct methods we have for working with human imagination.
There is strong meta-analytic evidence that adding hypnosis to CBT improves outcomes over CBT alone.
Ramondo et al., 2021 — J. Clin. Exp. HypnosisA 2021 updated meta-analysis by Ramondo and colleagues found that adding clinical hypnosis to CBT produced statistically significant improvements, supporting hypnosis as an enhancer of CBT's efficacy and durability.
Hypno-CBT® is not only about symptom reduction. It helps people develop the skills, self-efficacy and freedom to change — to clarify their deepest values and live more in service of those values, rather than fear, habit or a limited self-concept.
Whole-system settling. Musculature, breath, autonomic arousal and mental noise quieten together.
Reconnection with presence, first-person experience, being and wholeness.
Self-efficacy expands the horizon of perceived possibility and affordance.
Clarifying what matters most. Living in service of values, not fear.
Values-led, expressive, embodied action. Imagination become life.
I am a therapist, trainer, author and the founder of Hypno-CBT®. I trained in cognitive-behavioural hypnotherapy with Donald Robertson in 2006 and have been in full-time practice since 2007, with a practice in Central and North London.
I am Director and Principal of The UK College of Hypnosis and Hypnotherapy, and Chairman of the Register of Evidence-Based Hypnotherapy and Psychotherapy. The College has trained more than 2,500 practitioners since 2006 and has passed the milestone of 1,000 qualified Hypno-CBT® therapists.
Hypno-CBT® is not an improvement inside an old category. It is the beginning of a new one.
Founder essays, working notes and reflections on psychology, hypnosis, CBT, self-efficacy, values and the ideas behind Hypno-CBT®.
What imagination actually means in psychology — and why it is the mechanism, not a supplement, of change.
The biggest misunderstanding about hypnosis — and what the evidence actually shows.
Placebo is not a nuisance. It is a clue. And hypnosis offers a non-deceptive way to work with it.